Tokyo, Japan, 30 November 2023 ― The Ascott Limited (Ascott), a Singapore-headquartered global hospitality company with operations in more than 220 cities in 40 countries and regions, is pleased to announce the opening of lyf Ginza Tokyo today, in the world-renowned Ginza shopping, dining, and cultural district of Tokyo – the first lyf-branded property in Tokyo and the second in Japan. lyf Ginza Tokyo is a one-minute walk from Kyobashi and Takaracho subway stations in one of Tokyo’s main business districts, as well as a seven-minute walk from Tokyo station, which for many visitors is the gateway to the city; it is also just a ten-minute walk to the centre of Ginza, which has more recently become known as a cultural destination with many art galleries. The hotel also offers easy access to other popular tourist destinations such as Asakusa and Tsukiji. Based on the lyf (pronounced "life") brand concept “A New Way to Belong,” the new hotel will be a place where guests from Japan and overseas can mingle with locals, and form communities where new ideas and values are born. Both hotel guests and those living and working locally will be invited to join the “lyf Community” and connect with one another, by accessing lyf social media accounts and joining on-site community events. Helping to ensure guests get the most out of their stay, an associate known as the “Ambassador of Buzz” will organise events and help guests connect with influencers and business leaders in the local community, taking advantage of the hotel’s proximity to Ginza, an area with rich international flavour. lyf Ginza Tokyo will offer 140 guest rooms in a variety of sizes, from compact studios to larger two-bedroom rooms and features a design that is inspired by the vibrancy of the Ginza district. Orange, the colour used to depict the Ginza subway line, features prominently in the hotel. In addition, the exterior and interiors of the property are adorned with graphics specially designed around the themes of “Ginza” and “lyf”. These graphics were created in collaboration with three local artists and aim to depict the enjoyment guests will experience during their stay at lyf Ginza Tokyo; one portrays a large number of free and unique living creatures, expressing the diversity embodied by lyf, and another imagines what shopping will be like in the future Ginza. The property includes a coworking space and communal lounge called
