Japan, 19 December 2024 – The Ascott Limited (Ascott), a world-leading hospitality operator headquartered in Singapore and operating in over 230 cities across 40 countries worldwide, today announced the opening of lyf Shibuya Tokyo in Japan. This marks the third lyf property in Japan, following lyf Tenjin Fukuoka (opened in June 2021) and lyf Ginza Tokyo (opened in November 2023). Continuing the tradition of experience-led social living for which the lyf brand is known, lyf Shibuya Tokyo offers unique, community-driven experiences in the vibrant and iconic Shibuya district, one of Tokyo's most famous and dynamic areas. Located directly in front of PARCO, a renowned landmark synonymous with Shibuya culture for both locals and visitors, lyf Shibuya Tokyo is just a seven-minute walk from Shibuya Train Station. With its prime location, the hotel offers guests easy access to the vibrant charms of Shibuya, from the bustling Center-gai and Dogenzaka districts to Yoyogi Park, Harajuku, the Meiji Jingu area and the ‘Okushibu’ (deep Shibuya) district. As a hub for fashion, culture and entertainment, lyf Shibuya Tokyo immerses guests in the city’s energy through unique experiences that embody the essence of the lyf brand. Redefining the social living experience for guests to ‘live your freedom’, lyf offers guests a dynamic way of living as they wish - whether that means co-working or enjoying a leisure read at creative spaces, preparing a meal in a fully equipped shared kitchen, or hosting a small gathering over local culinary delights from nearby dining establishments. Designed to be a gathering of minds and a place where connections are forged, and communities built, lyf properties play up on interactive creative spaces and immersive community activities and programmes. A Room for Every Traveller The 200-room lyf Shibuya Tokyo offers five room categories, providing a variety of accommodation options to meet diverse needs. From intimate rooms for a solo traveller, to larger units that accommodate up to four persons travelling as a family or a group, each room is thoughtfully designed with functionality in mind, featuring smart storage spaces that allow efficient use of space. Live, Work and Play at lyf Shibuya Tokyo Be it private nooks or social spaces, creative spaces that offer flexible usage are at the heart of lyf. Embodying the core of the brand, ‘CONNECT’ is a social space where community programmes and events including networking sessions, are hosted by the Ambassador of Buzz at lyf