Tokyo, 18 Jan 2024 – The Ascott Limited (Ascott), a leading global hospitality company headquartered in Singapore with presence in more than 220 cities across 40 countries, held a grand opening celebration for lyf Ginza Tokyo on Tuesday, 16 January 2024. The festivities commenced with a chandelier-lighting ceremony in the morning and culminated with a lively party at night. lyf Ginza Tokyo, which soft opened on 30 November 2023, adds to the global lyf portfolio which now includes over 30 properties both in operation and pipeline. This is the second lyf property to open in Japan, after lyf Tenjin Fukuoka. With easy accessibility to the world-famous cultural and shopping district of Ginza, the property is a convenient base from which guests can explore and immerse in the electric atmosphere of the locale. The property boasts 140 guest rooms, each uniquely designed to pay homage to the vibrant neighbourhood. Its invigorating interior design strongly reflects the characteristics of Ginza and offers guests a sense of exuberance upon entering the space. The property is equipped with communal spaces, including a coworking space, a social kitchen, and a launderette, providing ample opportunities for social interaction among guests and added convenience to enhance the stay experience. lyf, or "Live Your Freedom", is not the average accommodation. The brand delivers its hallmark concept of experience-led social living for the next-generation traveller and is committed to fostering community-building and connecting like-minded guests. Like other lyf properties around the world, lyf Ginza Tokyo is tailored for digital nomads, technopreneurs, creatives, and self-starters and offers a dynamic way of living as a community. Highlights from the Grand Opening of lyf Ginza Tokyo At the grand opening event of lyf Ginza Tokyo, artistes of various nationalities and genres presented performances that reflected the "lyf” brand and the culture of Ginza, Tokyo's epicentre for art, culture, and entertainment, where tradition and novelty intersect. The allure of Ginza was interwoven throughout the event, delivering the unique world view of lyf Ginza Tokyo. Opening Ceremony: Unveiling of "Worlds Beyond Ginza" – chandelier art spun from memories lyf Ginza Tokyo unveiled an extraordinary chandelier art piece created by Kim Songhe, a Tokyo-based artist known for her impressive collection of sustainable avant-garde chandeliers that are made from different stuffed toys and other pre-loved items. The chandelier art, entitled “Worlds Beyond Ginza”, is an original work commissioned for lyf Ginza Tokyo, inspired by Ginza and
