Tokyo, Japan, 28 August 2025 – Singapore-based hospitality group The Ascott Limited (Ascott), which operates more than 1,000 properties across more than 240 cities in 40 countries, today announced the signing of a global partnership with All Nippon Airways Co., Ltd. (ANA). Through this partnership, Ascott’s loyalty programme, Ascott Star Rewards (ASR) and ANA’s ANA Mileage Club (AMC) will jointly offer travellers a more rewarding travel journey. From 28 August 2025, ASR members booking stays at participating properties worldwide via official platforms including its website, mobile app, call centre, email and direct reservations, will be able to earn both ASR points as well as ANA miles simultaneously. Christian Baudat, Country General Manager, Japan, Ascott, said: “This global partnership with ANA brings even more value now to our members. Japan remains one of Ascott’s most important growth markets, with a diverse portfolio spanning brands such as Ascott, Oakwood, lyf, Citadines, and Somerset, as well as the upcoming launch of The Crest Collection. Through this collaboration, we aim to make ASR more accessible to Japanese travellers, while also contributing to the expansion of inbound demand and the revitalisation of domestic tourism. By linking air travel and stays more seamlessly, we aspire to create richer and more memorable experiences for our guests.” Ascott offers a unique “hotel-in-residence” experience that blends the comfort of hotels with the convenience of serviced residences. Across its 14 award-winning brands and approximately 1,000 properties, Ascott provides flexible accommodation options—ranging from single-night stays to extended stays of a month or more—catering to the diverse needs of business and leisure travellers alike. Extending beyond accommodation, ASR also offers members exclusive access to lifestyle privileges and experiences with the promise for members to Stay Rewarded. These include curated cultural activities and global sports experiences, including special events with Chelsea Football Club, for which Ascott supports as the Official Global Hotels Partner. To enroll, simply sign up for an ASR membership: https://www.discoverasr.mom/en/sign-up?referralCode=JPANA To enjoy earning points and miles: Eligibility: Members must be registered with both ASR and AMC Eligible Bookings: Direct reservations must be made through Ascott’s official channels (website, app, email, phone, walk-in, and authorised channel partners) Participating Properties: All ASR-participating properties worldwide Eligible Spend: Earn both ASR points and ANA miles (up to 500 miles per reservation) with every JPY 100 of eligible spend To commemorate the launch of this partnership, Ascott will further unveil a campaign in October 2025,
