Added new locations in Japan, China, the UAE and Saudi Arabia, including the brand’s first resort La Clef Bangkok by The Crest Collection is set to open soon, bringing the brand’s number of operating properties in Southeast Asia to four Launches The Crest Chronicles, the inaugural brand programme celebrating the unique heritage stories that define each property and enrich guest experiences Slated to open in mid 2025, the 115-unit La Clef Bangkok by The Crest Collection artfully blends French Art de Vivre with cherished Thai heritage, offering a range of premium amenities including a luxurious swimming pool, rejuvenating onsen, residents' lounge and a state-of-the-art fitness centre. Singapore, 3 June 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), is accelerating the global expansion of its European-born luxury brand, The Crest Collection, in response to growing demand from luxury travellers for distinctive, heritage-rich stays. Over the past six months, the brand has gained strong momentum across East Asia and the Middle East, adding over 1,200 units from four new signings and one opening. The portfolio now comprises 16 properties with over 2,700 units, both operational and in the pipeline, across 11 countries and 13 cities. As a key brand within the Ascott Star Rewards (ASR) programme, The Crest Collection enhances the diversity of the ASR portfolio, offering members a broader range of luxury options and more opportunities to experience heritage-inspired stays around the world. Among the newest additions in East Asia is SEN/KA TOKYO by The Crest Collection, set to open in the second half of 2029, marking the brand’s debut in Japan. Also contributing to growth in the region are two developments in China: Hong Yuan Hotel by The Crest Collection, which opened in Haikou, Hainan Province, at the end of last year, and a property slated to open by mid-2026 in Wuhan’s Donghu New Technology Development Zone, commonly known as Optics Valley. In the Middle East, Al Mahra Resort by The Crest Collection – the brand’s first resort and its debut in the United Arab Emirates – will open in early 2027, to be followed by the brand’s first property in Saudi Arabia, opening in Riyadh in 2028. Opening in the second half of 2029, SEN/KA TOKYO by The Crest Collection will mark the luxury brand’s debut in Japan. The property’s lounge offers sweeping views of the Nihonbashi River, giving guests a
