Paris, 11 June 2025 – The Ascott Limited has debuted its first property under the lyf (short for live your freedom) brand in Paris, with the opening of lyf Gambetta Paris. Building on an experience-led social living concept that has been growing in demand, the opening of lyf Gambetta Paris closely follows the recent openings of lyf East Frankfurt and lyf Schönbrunn Vienna in Europe. Upcoming European openings have already been announced in London, Glasgow, and Manchester, with further developments expected in Australia, China, Japan, the Philippines, Thailand, and Singapore. These openings support Ascott’s ambition of growing its lyf portfolio to 150 properties worldwide by 2030. lyf is a mindset that meets the needs of both business and leisure travellers The lyf concept was designed as a community hub for travellers seeking unique experiences, meaningful connections, and shared moments. It sits at the crossroads between traditional hotels and serviced residences. lyf Gambetta Paris is much more than just a place to stay – it’s a vibrant living space, nestled in a charming, village-like neighbourhood in the east of Paris. It’s the perfect base to discover the city like a true Parisian! Defined by a distinctive design and spirit, lyf Gambetta Paris is rooted in its former life as a printing house in the early 20th century. The interior design of the property was entrusted to Fabien Roque, founder of the Roque Intérieurs agency, renowned for high-end hotel, apartment, and villa projects in France and abroad. To soften the industrial soul of the space, the décor and furniture bring a cozy, warm ambiance, featuring materials like velvet and a colour palette of terracotta and ochre. “Today’s travellers are looking for more than just a place to sleep – they want to connect with the neighbourhood and live authentic experiences. At lyf Gambetta Paris, every space is designed to foster dialogue and collaborative work. lyf is part of the community, and the community is part of lyf,” explains Vangelis Porikis, Regional General Manager, lyf, Ascott Europe. The hotel offers 140 varied and functional rooms and apartments, designed as cozy cocoons – perfect for recharging alone or with others after enjoying the many communal spaces. Whether you're travelling solo, as a couple, or with a crew, lyf is the go-to accommodation for every type of stay. Some rooms are equipped with a kitchenette or even a lounge area, ideal for small gatherings and
