The Ascott Limited introduces a vibrant integrated stay, events and lifestyle hotel within Sunshine Central, Ayer Itam. Penang, Malaysia - 3 July 2026 – HARRIS Hotel & Conventions Sunshine Penang officially opens its doors today, marking the debut of the HARRIS brand in Malaysia and introducing a vibrant new hospitality, meetings and lifestyle destination in the heart of Ayer Itam. Located just 30 minutes from the Penang International Airport and within Sunshine Central in Ayer Itam, the hotel offers a strategic Penang address that brings together modern accommodation, meetings and events facilities, direct mall connectivity, and access to retail, dining and lifestyle conveniences, as well as some of Penang’s best-known local attractions. Designed for domestic and international leisure travellers, families, business travellers, groups and event planners, the hotel offers a practical and well-rounded hospitality experience in one of the island’s established local neighbourhoods. Marking HARRIS’ First Presence in MalaysiaThe opening of HARRIS Hotel & Conventions Sunshine Penang reflects the growing appeal of Penang as a destination where leisure, food, culture, healthcare, retail and business events meet. With its location near Penang Hill, Kek Lok Si Temple, traditional markets and local hawker food, the hotel provides a convenient base for travellers seeking to experience Penang beyond the usual city-centre stay. At the same time, its position within Sunshine Central strengthens its relevance for corporate travellers, meeting planners, event organisers and business groups. The hotel is connected to retail and lifestyle facilities, supported by extensive parking within the development, and offers direct access to event spaces suited for corporate meetings, conferences, seminars, weddings, annual dinners and social celebrations. “The debut of HARRIS in Malaysia is an important milestone for Ascott as we continue to expand our brand portfolio across the country,” said Mondi Mecja, Country General Manager, Ascott Malaysia. “Penang's strong position as a tourism, healthcare and business events destination makes it an ideal location for the brand's first Malaysian property. Together with our partners at Sunshine Central, we are excited to introduce a hotel that caters to today's leisure travellers, families, corporate guests and event organisers in one integrated destination.” A Stay Designed for Leisure, Business and Group TravelThe hotel features 284 rooms and suites, comprising HARRIS Rooms, HARRIS Suites and HARRIS Family Suites. Its accommodation is designed to support both short stays and group travel, with room options suited for individual travellers, couples, families and guests attending meetings or events.
