The two-day programme brought over 300 Chelsea supporters and Ascott Star Rewards members together for immersive fan experiences, including the Night with the Blues event at Hanoi’s newest integrated events and hospitality destination A football legend at a legendary venue: The Famous CFC Hanoi concluded on 18 April 2026 with over 350 Chelsea fans and ASR members gathering at the Ho Tay Ballroom at Ascott Tay Ho Hanoi for A Night with the Blues. Chelsea legend Jimmy Floyd Hasselbaink headlined an evening of fan games, chants and a dinner prepared by the hotel’s culinary team, making it a night that brought the spirit of Chelsea Football Club alive in the heart of Hanoi. Pictured in image: Chelsea legend Jimmy Floyd Hasselbaink (centre) with Ms Tan Bee Leng (left), Ascott’s Chief Commercial Officer, and dinner attendees. London/Hanoi/Singapore, Monday, 20 April 2026 – The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, has concluded its fourth edition of The Famous CFC, Chelsea’s international fan engagement programme. The Hanoi showcase marked the programme’s Vietnam debut and featured Chelsea legend Jimmy Floyd Hasselbaink. Held across Ascott Tay Ho Hanoi, Oakwood Residence Hanoi and Somerset West Point Hanoi on 17 and 18 April 2026, the two-day programme brought together more than 300 fans and Ascott Star Rewards (ASR) members for a curated series of fan engagements, including a fireside chat, an exclusive member meet-and-greet, and the newly introduced Night with the Blues event. The Hanoi edition marked two notable milestones. For Hasselbaink, it was his first official club visit to Vietnam, a moment long anticipated by the country’s Blues community. For Ascott Tay Ho Hanoi, it signalled the official debut of its international convention centre: a purpose-built event destination anchored by the Ho Tay Ballroom – the largest pillarless ballroom in Hanoi – one of 13 meeting venues. The convention centre is part of the 1,165-room integrated property scheduled to open fully later this year. Jimmy Floyd Hasselbaink said: “Spending the weekend with so many Chelsea fans in Hanoi was an amazing experience. You could really feel the passion for the club, and Ascott created an environment that brought fans closer to the Chelsea spirit. Moments like these help strengthen the connection between the club and its supporters.” John Rogers, Head of Partnerships at Chelsea Football Club, said: “Hanoi showed exactly what The Famous CFC, presented by Ascott, is all about. Our
